Android Industry

The launch of Google’s Nexus One phone on its Android platform has been dominating technology news. This is the first time that the company has produced its own hardware (in tandem with HTC) and taken it to market. For many, the burning question is how well the Nexus One compares to the iPhone but this may not be the sole factor that is driving Google on into the mobile market.

Considered by some as the flagship product that will take Google on into the future much of the hype here is based around how the company perceives the future of mobile web applications and its role therein. Pitched as a “superphone” that does things that smartphones cannot yet do, much of the emphasis here is on how the Nexus One deploys the mobile Internet.

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